PS5’s UK Launch Advertising and marketing Simply Received an Award
PlayStation UK has, traditionally, created some iconic advertising and marketing campaigns, and its efforts with the PlayStation 5 have been no exception. Whereas lockdown threatened to disrupts its plans, the platform holder rebranded a number of London Underground stations – together with Oxford Circus. Certain, coronavirus meant that much less folks have been travelling throughout the capital, however the pictures nonetheless proliferated worldwide.
And that was sufficient to win the corporate an award from prestigious advertising and marketing and media publication Marketing campaign. “Whereas footfall could have been decrease than deliberate, the ensuing marketing campaign, that includes an Oxford Circus stunt alongside game-related London Underground, station takeovers, delivered an astonishing variety of natural impressions,” the positioning mentioned.
Sony beat out manufacturers like Natwest and Mitsubishi to win the Finest Use of Experiential gong – an superior accolade, and worthy recognition for an imaginitive marketing campaign.