Epic Video games spent almost $12m gifting away free video games as much as 2019
The trial between Epic Video games and Apple kicked off yesterday, nearly seven months after Epic first filed an antitrust lawsuit in opposition to their fruity foes. Within the lead as much as the courtroom case, we have seen loads of information come out about how the 2 corporations function. However now, it appears some monetary paperwork have been made public that Epic probably didn’t need to be made public. They reveal that the corporate paid recreation builders nearly $12 million (round £8.6 million) to have the ability to launch their video games without cost on the Epic Video games Retailer within the first 9 months of its life.
In a doc noticed by GameDiscoverCo founder Simon Carless, you possibly can see an inventory of all of the free video games Epic launched on their retailer between December 2018 and September 2019, in addition to the whopping quantities of cash they spent on each.
In keeping with Carless, this doc is amongst just a few that had been by accident launched early. They had been briefly eliminated, however appear to be again up now. You could find the complete doc proper right here (which has the beautiful header “HIGHLY CONFIDENTIAL – ATTORNEY’S EYES ONLY”), amongst a great deal of different paperwork pertaining to the courtroom case.
Essentially the most Epic appeared to pay for a recreation was $1.5 million for Batman: Arkham trilogy, with Subnautica not far behind at $1.4 mil, and Mutant 12 months Zero costing a easy £1 mil. On the decrease finish, they paid simply $50,000 for Tremendous Meat Boy, $45,000 for Rime, and, properly, nothing for Metro: 2033 Redux – it appears Koch Media allow them to have that one without cost.
The marginally extra necessary stats on that doc, nevertheless, are the “UA (person acquisition) prices” and “new Epic accounts” fields. Every time Epic does a freebie, they monitor what number of new customers have made accounts to assert it. Essentially the most profitable one right here by a protracted shot was Subnautica: the doc says that 804,052 new accounts had been made to nab it, and Epic reckon they spent $1.74 buying every of these new customers.
On the alternative aspect of that, it appears just like the worst performing freebie by these metrics was Celeste. Epic paid $750,000 for the wonderful indie platformer, and in return solely 62,523 new accounts had been made to redeem it, costing them $12 per new person.
Regardless, all of it nonetheless provides as much as lots of new individuals trying on the Epic Video games Retailer. Sadly, it does not seem to be lots of these individuals are sticking round to really purchase any video games, as a result of the doc additionally says that solely 7% of customers who nabbed a freebie have made a purchase order.
I can not assist however surprise if the weekly free video games giveaways have a shelf life with stats like that. Although, Epic boss Tim Sweeney has beforehand stated that the Epic Video games Retailer is not worthwhile and will not be till 2023, so all of it seems to be a part of the plan.
Elsewhere in “good lord Epic has some huge cash” information, final month courtroom paperwork revealed they spent $444 million to safe unique video games for his or her retailer in 2020. Because the trial continues, I think about these aren’t the final monetary paperwork we’ll see.