Epic paid devs practically $12 million for 9 months of Epic Video games Retailer free video games
Epic Video games paid out practically $12 million to sport builders and publishers in an early effort to make use of free sport promotions as a solution to drive new customers to its then-fledgling Epic Video games Retailer.
This knowledge comes straight from Epic Video games itself, and is among the many paperwork shared as a part of the authorized battle between Epic and iPhone-maker Apple that lastly went to trial immediately.
The doc, shared by GameDiscoveryCo founder Simon Carless, takes a take a look at the primary 9 months of the Epic Video games Retailer’s free sport promotions, and breaks down how a lot Epic paid to function a sport, what number of of us it introduced into the platform, and the way a lot Epic ended up paying per new consumer.
With that in thoughts, a few attention-grabbing campaigns stand out. First off, Epic’s free sport promotion for the Batman Arkham Assortment again in late 2019 was the most costly upfront, however managed to herald a great quantity of recent accounts for Epic’s bother.
Epic Video games paid $1.5 million to provide the Batman Arkham Assortment away in September 2019, and finally noticed 6.5 million accounts redeem a replica. Of that 6.5 million, simply over 613,900 have been new accounts, or roughly 10 p.c of these complete redemption and a value of $2.44 per new consumer.
That is the second-best marketing campaign Epic ran throughout these first 9 months, behind solely Subnautica which set Epic again $1.4 million as was given away solely weeks after the Epic Video games Retailer first launched in December 2018. The Subnautica marketing campaign finally introduced 804,000 new accounts to the Epic Video games Retailer, 17 p.c of the 4.6 million sport redemptions for a complete price of $1.74 per new customers.
On the opposite aspect of issues, free sport promotions for video games like Inside and Celeste ended up costing Epic a fairly penny on the UA entrance. The corporate paid Celeste developer Matt Makes Video games $750,000 to provide Celeste away without spending a dime in August 2019. By means of that promotion, Celeste was downloaded a complete of two.7 million occasions however solely 62,500 of these have been new signups, resulting in a $12 per new consumer acquisition price.
There’s a lot extra to be gleaned within the chart, shared just under, and little question extra attention-grabbing knowledge factors surrounding each Epic and Apple will come to gentle because the trial continues on.
Wish to understand how a lot $ the devs of these ‘free’ Epic Video games Retailer video games obtained, & what number of copies have been grabbed? This is the primary 9 months to September 2019. pic.twitter.com/5hkLb1VEjj
— Simon Carless (@simoncarless) Could 3, 2021